Start your Movement Revolution

Swedish activewear

Ethically made in Europe

About our clothes

MO|RE is a Swedish activewear brand. Our mission is to create high quality apparel that is functional and long lasting. Designed in Sweden and the UK, our clothes are manufactured in Portugal from high-end performance fabrics. Sustainability & environmental impact is at the forefront of all our decision making.

Our Story

The beginning

It all started with a conversation between friends on a balcony in our beautiful Swedish town, Uppsala. We have always had a passion for movement and fitness and have over the years struggled to find good quality clothing that fits like it should. Fast forward many months of research, and we decided we wanted to make this our business. So, we partnered with some experienced designers and fashion consultants who really helped bring our idea to life.