Our Story

The beginning

It all started with a conversation between friends on a balcony in our beautiful Swedish town, Uppsala. We have always had a passion for movement and fitness and have over the years struggled to find good quality clothing that fits like it should. Fast forward many months of research, and we decided we wanted to make this our business. So, we partnered with some experienced designers and fashion consultants who really helped bring our idea to life. It was a long and hard journey, as we design every piece of clothing in our line from scratch, but worth every moment. We are still a small enterprise, but with every order we pack and ship we will continue to grow and better ourselves to become your go to activewear brand.


The team

We are based in Uppsala, Sweden and London, England. We are three individuals whom have always been active in some type of way. We have participated in fotball, basketball, rugby, floorball, track and field, and off cource the gym. Along with sports, health and fitness has always been a big part of our lives. It is here where we developed a keen understanding for how gym attire should be, feel and behave.