Sustainability and Manufacturing


Since before we even started our production in 2019, our impact on the environment and the working conditions at the manufacturers we would work with were leading factors in our decision making. We are based in Sweden, therefore we decided to work with our manufacturers in Europe.

Manufacturing close to home means a lower impact on the environment from a transportation and travel perspective. The shorter distance allows us to be more efficient and coordinate better with the production team.

Eco Packaging

Our aim regarding packaging has always been to find the most sustainable and eco-friendly option available to us. We are very conscious of the increasing build up of waste materials and we are doing our best to not contribute to this alarming issue. Of course, making sure the orders arrive to the customer undamaged requires reliable and durable packaging, so when we found our eco packaging suppliers it was an easy choice to go with them. We are proud to say that we are part of the noissue Eco-Alliance.

What is the noissue Eco-Alliance? The Eco-Alliance is a noissue initiative to help further offset the impact of packaging. As part of the Eco-Alliance trees are planted in deforested areas around the world. So far, more than 30,000 trees have been planted worldwide. With us you too can be part of something good, give a little back to our great planet. 



One of the reasons we chose to work with manufactures in Portugal was due to the countries reputation in the textile industry. Portugal is currently one of the strongest textile industries in Europe and also a world leader for high quality technical textiles, such as performance fabrics and fabrics made from recycled materials. The Portuguese textile industry has become one of, if not the best hub for fashion production. Aside from the great quality fabrics and skilled workers Portugal has to offer, what really drew us to manufacturing in Portugal was Environmental compliance, Transparency and Workers rights.

Environmental compliance  

Portuguese authorities demand absolute compliance with environmental legislation for textile manufacturers to operate. The textile industry has been steering towards executing the procedures and processes of the European Union and ISO environment standards.

Transparency and workers’ rights

Portugal has a deep-rooted respect for Human rights, something that is deeply ingrained in the fabric of Portuguese society. This means everything to us as our industry has been leaning towards choosing factories that display a shocking disregard to the protection of  their workers in exchange for cheaper labour. The pursuit of higher profit margins usually comes at a very high human and environmental cost.

After the Rana Plaza factory collapse, there has been a growing concern of apparel companies regarding their image and reputation, risk and associated costs in case of a lack of traceability on the supply chain of products. How did it get there they asked? Whether they knew or not is irrelevant, what is relevant is doing something about it so that these inhumane working conditions stop existing. We all play a part in this and we can all do something to end such practices, as consumers it is important to know the source of the product we are buying. When you are being sold something at a very low cost it is tempting to buy it, but if it is just too good to be true it usually is just that. So always ask yourself who is bearing the cost for these very cheap products? 

Our mission is to be fully transparent and assure the customer that whatever item you receive from us is compliant with environmental sustainability practices and regard to workers rights and we choose to take upon the cost of operating with low profit margins so that we can still give you quality products without being overpriced, and that is at the core of our brand. Our mission is to produce high quality, functional apparel that lasts and does not go out of fashion.